01
Product strategy and prioritisation
Cutting the roadmap to what actually matters
Founder-level leadership, without the full-time hire.
No recruitment fee, no full-time overhead, no lock-in.
Most scaling companies hit a point where the founding team has maxed out what they know. The business needs someone who's been there before: in the room for the hard decisions, not just on a quarterly call.
That's what a fractional executive is. I work with a small number of companies at a time, embedded with the time commitment shaped around the project, wherever you need the most leverage: strategy, product, leadership or AI.
Senior leadership, part-time. I own outcomes, not your team's to-do list.
What this is, and what it isn't
This is not consulting. I don't hand over a report and disappear. I work inside your business alongside your team: leadership meetings, product decisions, hiring, and I'm available in between for decisions that can't wait.
This isn't coaching or advice from the sidelines. I work inside the business for a defined slice of time. I lead specific projects, make the hard calls with you, open doors, and present to your board or investors when needed.
What we work on
02
AI integration
Embedding AI tools and thinking into your team and processes
03
Leadership and hiring
Building the team for the next stage, not the current one
04
Board and investor relations
Preparing for raises and managing board dynamics
05
Go-to-market
Positioning, pricing and channel strategy
06
Exit planning
Structure, team and process to make sure you get to keep what you worked for
Is this for you?
You're probably a fit if:
- You're post-seed or Series A and the team is scaling faster than the systems
- You've hit a ceiling you can't diagnose from the inside
- You need senior leadership on a specific challenge but can't justify a full-time executive hire
- You're facing a specific turning point: an AI shift, a new market, a board challenge, an acquisition
Probably not a fit if:
- You want validation, not challenge
- You don't have the team or resources to execute alongside me
- You're still searching for product-market fit
How it works
- 01A diagnostic to find where the leverage is and define the scope.
- 02We shape the time commitment around the work. That might be several days a week during an intensive first month, then a day a month once things are running. I lead the agreed projects and stay available in between.
- 03Month to month. No lock-in contracts. If it's not working, we stop.
Engagement terms depend on scope and time commitment. Send an enquiry and I'll come back with options.
Track record
- Co-founded Spreets and sold it to Yahoo7 for $40M, eleven months after launch
- Backed or advised more than 150 startups, including Canva, SafetyCulture and Culture Amp through Blackbird
- First investor in Darwinium: refined their sales process and closed their first customer; they've since raised over US$20M
- Early advisor to Cake Equity: rebuilt the leadership structure and go-to-market, and introduced Jason Calacanis, who led their seed round
What founders say
“No BS advice that took us from concept to commercial traction.”
“It was a rare pleasure to watch a truly skilled craftsman at work.”
Where are you stuck?
Tell me about the business, the stage you're at and what's blocking you.