01
Product strategy and prioritisation
Cutting the roadmap to what actually matters
Senior experience, one or two days a week.
No recruitment fee, no full-time overhead, no lock-in.
Most scaling companies hit a point where the founding team has maxed out what they know. The business needs someone who's been there before: in the room for the hard decisions, not just on a quarterly call.
That's what a fractional executive is. I work with a small number of companies at a time, embedded one or two days a week, wherever you need the most leverage: strategy, product, leadership or AI.
What this is, and what it isn't
This is not consulting. I don't hand over a report and disappear. I work inside your business alongside your team: leadership meetings, product decisions, hiring, and I'm available between sessions for decisions that can't wait.
It's also not coaching in the traditional sense. No worksheets. Just honest, practical advice from someone who has built, backed and broken enough things to know what works.
What we work on
02
AI integration
Embedding AI tools and thinking into your team and processes
03
Leadership and hiring
Building the team for the next stage, not the current one
04
Board and investor relations
Preparing for raises and managing board dynamics
05
Go-to-market
Positioning, pricing and channel strategy
06
Company building
Structure, culture and how decisions get made
Is this for you?
You're probably a fit if:
- You're post-seed or Series A and the team is scaling faster than the systems
- You've hit a ceiling you can't diagnose from the inside
- You need senior strategic input but can't justify a full-time executive hire
- You're facing a specific turning point: an AI shift, a new market, a board challenge, an acquisition
Probably not a fit if:
- You want validation, not challenge
- You need people to execute, not advice
- You're still searching for product-market fit
How it works
- 01A diagnostic session to find where the leverage is.
- 02We agree a cadence, typically one structured session a week plus availability in between.
- 03Month to month. No lock-in contracts. If it's not working, we stop.
Engagement terms depend on scope and time commitment. Send an enquiry and I'll come back with options.
Track record
- Co-founded Spreets and sold it to Yahoo7 for $40M, eleven months after launch
- Backed or advised more than 150 startups, including Canva, SafetyCulture and Culture Amp through Blackbird
- First investor in Darwinium: refined their sales process and closed their first customer; they've since raised over US$20M
- Early advisor to Cake Equity: rebuilt the leadership structure and go-to-market, and introduced Jason Calacanis, who led their seed round
What founders say
“It was a rare pleasure to watch a truly skilled craftsman at work.”
“No BS advice that took us from concept to commercial traction.”
“Strong expertise and experience.”
Where are you stuck?
Tell me about the business, the stage you're at and what's blocking you.